Improving your marketing efforts through PPC advertising: A Click that Earns by Allen Thomason
PPC or Pay Per Click is an advertising form used in blogs, websites, and
search engines. In this model, the advertisers pay only when their ads
are clicked by the users to visit their bog or site. The advertiser or
website publisher lists a set of specific keywords that describes his
content best. When the web users search for the same topics by typing
same or similar words in the search engines, then this query matches the
advertisers list of keywords and his/her ad appears on the same page.
These ads are generally are termed as sponsored ads or sponsored links.
The revenue generated from these links goes to the providers as and when
the ads are clicked. Therefore, the cost incurred in this model is from
pay per click, is the basis of revenue generation in advertising in
internet marketing.
Google AdSense, MSN AdCenter, Yahoo! Publisher Network are some popular
advertising networks that help publishers to put relevant ads that
matches their search engine queries. The minimum prices per click begin
from US$0.01. However, this model is more vulnerable to click fraud if
reputable and renowned search engines are not engaged in the process. To
prevent click frauds, Yahoo, Google, and MSN have automated fraud
protection techniques in place.
Optimizing the PPC campaign depends on the nature and strength of the
blogs and websites. Indexing of sites in the search engines can also be
helped by micro tracking your keywords. Keywords that are weak and
rarely used are often overlooked by website owners. Rather than dropping
them, the best way is to accommodate these keywords in some way that
relates to your content. Your ads or links will be optimized this way,
as to never be missed from any search result hunted by the web crawlers.
Many prospects enter the internet not knowing which are the products or
services they would go for. They are indecisive about their choices and
preferences in spite of sharing similar tastes that your blog or website
projects. Therefore, if you are targeting only those who have researched
and ready to be your customer there is a high chance that you lose out a
section of targets that indeed had strong potential to become future
prospects. Therefore, a good marketing strategy is to target people in
almost all stages of their buying cycle- those who visit just by
accident, those who know exactly why they have come to you, those who
are the typical shoppers and are more or less decisive about their
actions and lastly the window shoppers.
Do not ever forget dormant clients who could actually contribute to PPC
optimization after taking much time to decide what they should do.
Therefore, advertising should always be followed by a period that
incorporates the chances of visitor latency.
You should always be sure about the return you get from investing on
each key work phrase or keyword, to make sure you stay optimized. From
your chosen keywords, calculate the maximum ROI. These keywords should
be given equal importance to other keywords that has low return but
generates more traffic. Your ad copy should match the keywords perfectly
so that visitors know that you deliver exactly what they are looking
for. You should also develop plans to guide your buyers through the
marketing maze in decision-making and action taking. Ads not only
promote your business just by attracting traffic towards your blog/site,
they should be deigned in such away to persuade visitors to act on your
terms .i.e. terms that are more favorable to bring success in your
business.
In summary
PPC Advertising flat works, but chart the waters carefully. Make the
click flip your revenue side up. This is where PPC is optimized to
support internet-marketing efforts.
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