Adsense: Google Searcher Psychology For The Adsense Publisher by Rudy Dhondt
Have you ever thought of the fact that the visitors
to your website are always looking for a solution to solve a problem? Or
maybe they are looking for the opposite, which could mean that they seek
pleasure and try to find information about a topic they are very
passionate about.
No matter what the Internet surfer searches for, Google will always try
to find the website with the most relevant information to what the
surfer typed in the search bar. The website at the top of the search
results will be the best search engine optimized website with the most
relevant information.
This means that Google has indexed that website for that specific search
term or keyword phrase.
What does this mean for you as a Adsense publisher?
1. You will have to optimize your website for a specific topic, and use
specific keywords that are relevant to that topic in the articles you
publish on your website.
2. If you want to keep the visitor on your website you will have to
provide good quality content, preferably original self written articles.
Google will find that content and provide relevant ads.
3. If you optimize your website for Adsense ads well enough, then
visitors that still do not find what they search for, will hopefully
leave your website by clicking on one of the Adsense ads.
Optimizing your website for the search engines and the visitor, will be
easier if you always keep the searcher in mind and if you ask yourself
the following questions:
* If I want to optimize my website for a specific topic, what does
Google want me to provide for the visitor?
* If I want to optimize my website for a specific topic, what
information does the visitor want to find?
* In case the visitor does not find the information. Can I use this to
my advantage by optimizing the layout of my website?
The above described can only be achieved by doing thorough research
prior to the creation of the website. Google will reward you for
delivering quality information and will give your website a high rank in
the search results.
Always remember that if you keep the visitor in mind, creating quality
Adsense websites will be so much easier.
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